KPIs

Your mission is to turn pipeline into revenue.

You take qualified demos and convert them into closed deals with speed, clarity, and consistency.

Our SDRs hustle to fill your pipeline — these are hard-earned opportunities, not random leads.

Wasting them is not an option. At the same time, great sales isn’t about pressure — it’s about judgment.

You know when to push, when to pause, and how to read the room.

Every deal you close goes beyond revenue.

You’re directly contributing to scaling Cato — a platform built to reshape how companies operate and compete in public tenders.

We don’t believe in intuition. We operate on sales-as-a-science: every step of the funnel is measurable, testable, and improvable.

Ideal profile

• Closer mindset: You ask for the deal. You handle objections and move things forward.
• Sales-as-a-science: You think in conversion rates, not gut feelings. You test, iterate, and optimize.
• Fast learner: You ramp quickly on product, ICP, and messaging — and improve every week.
• Relentless ownership: Your pipeline is your business. No excuses.
• Structured & sharp: You stay on top of every deal without losing speed.

What you won’t find here

• No passengers: This is not a place to “try sales”
• No excuses: Results > activity
• No legacy playbooks: We build, test, and break things fast
• No micro-management: High trust, high accountability